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Team Members



Clifford is a Consultant, Trainer and Coach with over 10 years’ experience in managing consulting projects and conducting training. With a background of nearly 20 years in multinational organizations, he has held senior position in Business Management, Strategic Sales, Operational and Marketing role. This extensive experience enables him to incorporate his practical consulting knowledge with an acute business and strategic approach.

He enjoys dedicating his time in assisting clients with business solutions by sharing his experience in consulting as well as training and development initiatives, and works collaboratively with management teams, sales and project managers to:-

  • Identify and assess potential talents in the organizations
  • Help managers understand and harness the potential of their talents
  • Develop competence business team with result driven
  • Develop strategic account management plan for clients
  • Conduct development programs and initiatives to develop talents
  • Conduct development programs for managing effective sales team

Advisor - People Capability

Jimmy Ong

Jimmy has extensive exposure in human capital performance and management, having served in several multinational companies for over 25 years different industries. He has demonstrated results through unleashing of human potential across the full employee life cycle, at all levels, for various large organisations.

He has great passion in making a difference with individuals on their professional and personal space. Jimmy leverages on behavioral insights and discovery to further raise the individual’s awareness in driving towards an intended focus. His passion in helping individual started when he was in university. He was certified as a crisis counsellor and since then, he has a strong knack in building rapport, engaging deep with individuals and build trust to create positive outlook at every opportunity arising.

Jimmy's passion for people has seen him been involved in various disciplines of human capital from organisational development, leadership conversations, change management to performance management, HR re-engineering, learning development, talent and succession management, as well as culture and engagement.


Rose Wong

Rose Wong possesses a Bachelor Degree from University of Malaya (majored in Psychology Counseling). Rose has more than 13 years of working experience as HR professional in local multi-national companies. Prior to HR Consulting, her last employment was a Regional HR Manager in SEEK Asia ( & for both HR operations and HR project management. Her experiences in HR including Strategic HR Management, Organization Restructuring and Development, Manpower Planning and Recruitment, Performance Management, Training and Development, Talent Management, Compensation and Benefits Review and Alignment, Employee Engagement, Regional HR Policies and Processes, HR Budgeting and Control, HR Audits, Business Closure, Regional Merger and Acquisition. Rose also has the exposure working in different industries, including Hospitality, Retailing, Call Centres, and Regional Shared Services.

Elsie Mak

Elsie has worked hand-in-hand with clients in their effort to implement and align corporate working culture including the areas of employee engagement, talent management, leadership development and customer service. Her experience in driving for high performance culture has equipped her with a strong knowledge to sustain motivations in the modern workforce.

Elsie is an advocate of innovative action learning programs that appeals to young learners. Elsie brings a high level of energy and passion into her delivery and leverages on her cross-functional and industry experiences to make learning relevant and practical for her audience. Elsie lead coaching projects to assist organizations improve productivity and performance through leadership and team development.

Dr MC Leong

Dr Leong started in the IT corporate sales and marketing for 8 years before progressing to academia in pursuit for his higher degree. At the age of 31, he is one of the youngest Associate Professor at Universiti Teknologi Malaysia. He is a certified Project Management Professional (PMP) since 2003 and he coaches project managers to be PMP-certified.

He has a Ph.D. degree in Information Technology from Open University Malaysia, a M.Sc. degree in Information Technology for Manufacture from the University of Warwick, United Kingdom, and a Diploma in Technology (Electronic Engineering) from Tunku Abdul Rahman College, Malaysia. Dr Leong has the opportunity to capitalize on project management knowledge by interacting with his Middle East and Asia clients during his consultancy work and delivery of training courses in IT Project Management, Technical and Generic Project Management. He uses this knowledge and turn them into real world project management case studies, consultancy and lessons learnt that are beneficial to his clients.

Dr. Frances Penafort

Dr. FRANCES PENAFORT is a Professional Certified Coach from International Coach Federation, USA. Her background is coloured with a myriad of work experiences. This includes being an academic for 24 years, a management consultant to MNCs in Malaysia and overseas (Finland, Denmark, Australia, China, India, Singapore, Thailand and Brunei) as well as being an executive coach to organisations, both public listed as well as government-linked.

Her strong passion in her executive coaching experience has enabled leaders and their teams to break mental barriers and 'raise the bar'. She herself continues to pursue this value.

Tee Chi Jiuan (CJ)

CJ has been in the field of Human Capital operations for more than 20 years. Prior to HR consulting, CJ worked in Sidel as Zone Human Resources Director for South-East Asia Pacific region covering Malaysia, Japan, Korea, India, Philippines, Thailand, Vietnam, Indonesia and Australia. Some of the key projects lead by CJ in the region including Employee Engagement, Implementation of SAP-HR, Performance and Rewards Management, Talent Management and Succession Planning. Prior to Sidel, her working experience includes in the Property and Investment Company, Consulting firm, Telco, Manufacturing and Trading Company.

CJ initiated, developed and implemented some of the key projects including Performance Management System, Performance Link Rewards System, HR SOP, Employee Satisfaction Survey and Competency Modelling for Finance Division.  

Catherine Chiah

Catherine has been in the field of Human Capital Operations for over 15 years. She brings with her a broad and varied industry experience from property development and constructions, livestock, manufacturing and plantation, financial institutions to SMEs.

Prior to HR consulting, Catherine was attached to a local Public Listed Company as Head of Group HR involved in designing and implementing HR strategies. She has been actively working in partnership with the Leadership and Management team members to provide insightful HR interventions. She drives HR initiatives such as job analysis and job grading, salary benchmark and benefits review to ensure the company's compensation and benefits structure is at par with market competitiveness. Catherine builds HR capabilities and human resource systems by implementing HR SOP and internal audit procedure to ensure compliance to local laws and regulations.

Agnes Choon

Agnes Choon is a seasoned HR practitioner who takes delight in identifying the right talent for the right role, nurturing and curating positive employee experience that promote productivity and enable business growth spanning retail, hospitality, business advisory, FMCG, manufacturing, IT, construction and property development.

Agnes Choon is highly motivated in creating and delivering value to her stakeholders. Believing in lifelong learning, she continues to grow professionally and is committed to co-creating with her stakeholders interventions that delight employees in the workplace